1. Which brands does your salon stock/use? (50 words max)
2. Why do you think your salon should win this award? (150 words max)
3. Please explain the salon’s philosophy and its point of difference from other salons in your region (150 words max)
4. Please explain how the salon excels at customer service. Please give examples (150 words max)
5. Tell us about the guidelines you have in place when dealing with customer complaints.
6. Please outline the key operational and marketing initiatives for the last 18 months and give evidence/examples of how these have helped the business (150 words max)
7. What is the retail strategy and how do you measure its success? (150 words max)
8. Please outline your therapists’ qualifications and your ongoing training & development policy, including dates of most recent CPD (150 words max). This should be for the last 3 years only.
9. Please outline any sustainability initiatives within your business (e.g. water, waste, energy)
10. Does your business do anything to champion diversity and inclusion among the team and/or clients? Please give examples (150 words max)
11. Do you offer injectable treatments such as dermal fillers or Botox? If yes, who administers these and what qualification do they hold?
    
12. Please upload images of your Salon exterior, reception are and treatment room

1. Why do you think your spa deserves to win this award? (300 words max)
2. Please explain the spa’s philosophy and its point of difference from other spas (200 words max)
3. Please explain how the spa excels at customer service. Please give examples (200 words max)
4. Tell us about the guidelines you have in place when dealing with customer complaints.
5. Please outline the key operational and marketing initiatives for the last 18 months and give evidence/examples of how these have helped the business (250 words max)
6. What is the retail strategy and how do you measure its success? (250 words max)
7. Please outline your therapists’ qualifications and your ongoing training & development policy, including dates of most recent CPD (250 words max)
   

1. What educator training have you undertaken and what qualifications do you hold? Why is your approach to training superior, and why should you win this award? Can be submitted in a 300 word answer and/or 90 sec video filmed on your phone.
2. What is your training philosophy?Tell us about your concept and approach, and explain its structure and purpose. Show us how you implement training, what goals you set, and how you evaluate learner success.
3. How do you appraise learners and recognise their work? Provide real examples of your appraisal methods and, if any, relevant reward schemes. What methods of evaluation and feedback do you use? Include a real example of a trainee’s program, including assessment and feedback.
4. How has your training had an impact on the success of a team or individuals? Provide evidence of your results.
   

1. What sets you apart from other electrologists - why do you deserve to be Electrologist of the Year? (150 words max)
2. Which electrolysis machine do you use (please state brand and model) and when did you purchase it? (50 words max)
3. Please list the professional qualifications you have. (150 words max)
4. Please detail any additional training you have undertaken. Including details and dates of the most recent CPD (150 words max)
5. Please outline areas of specialism including any new treatments or techniques you have developed, and your key achievements in the last 18 months. (150 words max)
6. Please outline how you have contributed to the success of your own business or the business for which you work in the last 18 months and any plans to develop the business over the next year (150 words max)
7. Please explain how you ensure a high standard of treatments, hygiene and client care - including aftercare, giving examples where possible. (150 words max)
8. Have you done anything to champion or develop the electrolysis industry? (e.g. work as an educator, speaker, judge or work in your local community) If so, please provide details and dates (150 words max) community). If so, please provide details and dates (150 words max)
9. Please outline how you ensure an inclusive approach to treatment (150 words max)
10. Please list the questions you ask during consultation (or upload your consultation card).
11. Do you perform any other needle-based treatments (e.g. dermal filler injections, exosome injections, microneedling)? If so please list them.
12. Upload your CV
13. Upload a high-resolution picture of yourself (this cannot be a selfie)

1. Number of staff employed full-time
2. Number of staff employed part-time (put 0 if none)
3. Your staff turnover for the last 3 years (ie number of employees who left the business each year and number of new employees who joined)
4. Number of staff that have been promoted in the past year
5. Why do you think your business should win this award? (150 words max)
6. Please explain what makes your business and management philosophy special (150 words max)
7. Please outline your key achievements of the last 18 months and give evidence/examples of how these have improved your staff’s careers (150 words max)
8. Please outline your training schedule for the last 18 months, including dates of CPD, and explain how staff have been encouraged to develop their skills and to contribute ideas to the business (150 words max)
9. Please explain how you manage communications with your team including training on procedures 
10. Please outline your induction and disciplinary/grievance procedures (150 words max)
11. Does your business do anything to champion diversity and inclusion among the team and/or clients? Please give examples (150 words max)
12. Do you offer injectable treatments such as dermal fillers or Botox? If yes, who administers these and what qualification do they hold?
    
13. Please upload images of your Salon/Spa/Clinic exterior, interior and a team photo

1. Which brands does your salon stock/use? (50 words max)
2. Why do you think your salon should win this award? (150 words max)
3. Please explain the salon’s philosophy and its point of difference from other salons in your region (150 words max)
4. Please explain how the salon excels at customer service. Please give examples (150 words max)
5. Tell us about the guidelines you have in place when dealing with customer complaints.
6. Please outline the key operational and marketing initiatives for the last 18 months and give evidence/examples of how these have helped the business (150 words max)
7. Attach examples of your operational and marketing activity 
8. What is the retail strategy and how do you measure its success? (150 words max)
9. Please outline your therapists’ qualifications and your ongoing training & development policy, including dates of most recent CPD (150 words max)
10. Please outline any sustainability initiatives within your business (e.g. water, waste, energy)
    
11. Does your business do anything to champion diversity and inclusion among the team and/or clients? Please give examples (150 words max)
12. Do you offer injectable treatments such as dermal fillers or Botox? If yes, who administers these and what qualification do they hold?
    
13. Please upload images of your Salon's reception area, treatment room and exterior

1. Why do you think your spa deserves to win this award? (300 words max)
2. Please explain the spa’s philosophy and its point of difference from other spas (200 words max)
3. Please explain how the spa excels at customer service. Please give examples (200 words max)
4. Tell us about the guidelines you have in place when dealing with customer complaints.
5. Please outline the key operational and marketing initiatives for the last 18 months and give evidence/examples of how these have helped the business (250 words max)
6. What is the retail strategy and how do you measure its success? (250 words max)
7. Please outline your therapists’ qualifications and your ongoing training & development policy, including dates of most recent CPD (250 words max)
   

1. Tell us about your brand image and how this has evolved and why should you win this award? Can be submitted in a word answer and/or 90-sec video filmed on your phone. Provide examples of any promotional material.

2. Describe your approach when putting together your marketing strategy. How does it differ from competitors? Provide an example of a successful marketing campaign and the costs.

3. How do you measure, monitor and evaluate your marketing plan? Provide evidence to back up your approach.

4. What is your marketing budget and what is it spent on?

5. Talk us through your website and how it has benefitted the business. Provide evidence of any marketing material used to encourage use of the website and any links to online activity.

6. Describe your social media strategy. Which platforms do you use and what are your objectives? What do you do differently from competitors.

7. How do you measure social media success? What metrics do you use - how have you grown following, engagement, revenue and/or any other metrics via social media? Please provide figures and evidence to demonstrate growth.

1. Which brands do you stock/use? (50 words max)
2. Why do you think your beauty business should win this award? (150 words max)
3. Please explain the business philosophy and its point of difference from other beauty treatment providers in your region (150 words max)
4. Please explain how the business excels at customer service and manages complaints. Please give examples. (150 words max)
5. Please outline any business initiatives or changes you implemented over the past 18 months and share evidence and examples of how these benefited the business? (e.g. how you engaged with your local community or your team; any new online/virtual services; collaborations with other businesses, etc) (150 words max)
6. What is the retail strategy and how do you measure its success? (150 words max)
7. Please outline your qualifications and ongoing training & development, including dates of most recent CPD. Please do the same for your team if you have one. This should be for the last 3 years only. (150 words max)
8. Does your business do anything to champion diversity and inclusion among the team and/or clients? Please give examples (150 words max)
9. Do you offer injectable treatments such as dermal fillers or Botox? If yes, who administers these and what qualification do they hold?
   
10. Please upload images of your workplace interior and exterior

1. Why do you think your salon should win this award? (300 words max)
   
2. Please explain the salon’s philosophy and its point of difference from other salons (200 words max)
3. Please explain how the salon excels at customer service. Please give examples (200 words max)
4. Tell us about the guidelines you have in place when dealing with customer complaints
5. Please outline the key operational and marketing initiatives for the last 18 months and give evidence/examples of how these have helped the business (250 words max)
6. What is the retail strategy and how do you measure its success? (250 words max)
7. Have you or your team done anything to champion or develop the nails industry (e.g. work as an educator, speaker, judge, mentor, product or treatment developer, or work in your local community)? If so please provide details and dates (200 words max)
8. Please outline your nail technicians’ qualifications and your ongoing training & development policy including dates of most recent CPD (250 words max)
9. How do you maintain a high standard of hygiene in the salon.
   

1. How many people are in your team?
2. Please briefly outline your and your therapists’ qualifications and your ongoing training & development policy, including dates of most recent CPD (150 words max)
3. Please tell us why your team deserves to win this award (include any initiatives or examples of how they pulled together as a team)? (150 words max)
4. What does your team offer and what makes them special? (150 words max)
5. What team building activities and/or initiatives do you have in place to ensure team integration and motivation and what new activities or online initiatives have you undertaken as a team in the last 18 months? (include a short description of how you worked together as a team and what these activities achieved). (150 words max)
6. Does your business do anything to champion diversity and inclusion among the team and/or clients? Please give examples (150 words max)
   
7. Do you offer injectable treatments such as dermal fillers or Botox? If yes, who administers these and what qualification do they hold?
8. Upload a team photo
9. Upload any examples of external PR which relate to your team

1. Which brands do you stock/use? (50 words max)
2. What advanced skin treatments do you specialise in? (150 words max)
3. Why do you think your skin clinic should win this award? (150 words max)
4. Do you offer injectable treatments such as dermal fillers or Botox? If yes, who administers these and what qualification do they hold?
5. Please explain the business philosophy and its point of difference from advanced treatment providers in your region (150 words max)
6. Please explain how the business excels at customer service and manages complaints. Please give examples (150 words max)
7. Please outline the key operational and marketing initiatives for the last 18 months and give evidence/examples of how these have helped the business (150 words max)
8. Attach examples of your operational and marketing activity
9. What is your retail strategy and how do you measure its success? (150 words max)
10. Please outline your and your therapists’ qualifications and your ongoing training & development policy, including dates of most recent CPD (150 words max) This should be for the last 3 years only.
11. Does your business do anything to champion diversity and inclusion among the team and/or clients? Please give examples. (150 words max)
    
12. Please upload images of your clinic's reception area, treatment room and exterior
13. Please upload your treatment menu

1. How many people are in your team?
2. Please briefly outline your and your therapists’ qualifications and your ongoing training & development policy, including dates of most recent CPD (150 words max)
3. Please tell us why your team deserves to win this award (include any initiatives or examples of how they pulled together as a team)? (150 words max)
4. What does your team offer and what makes them special? (150 words max) What team building activities and/or initiatives do you have in place to ensure team integration and motivation and what new activities or online initiatives have you undertaken as a team in the last 18 months? (include a short description of how you worked together as a team and what these activities achieved). (150 words max)
5. Does your business do anything to champion diversity and inclusion among the team and/or clients? Please give examples (150 words max)
6. Do you offer injectable treatments such as dermal fillers or Botox? If yes, who administers these and what qualification do they hold?
7. Upload a team photo
8. Upload any examples of external PR which relate to your team
   

1. What sets you apart from other therapists - why do you deserve to be Therapist of the Year? (150 words max)
2. Which brands do you/your salon stock/use? (50 words max)
   
3. Please list the professional qualifications you have. This should be for the last 3 years only. (150 words max)
4. Please detail any additional training you have undertaken. Including details and dates of the most recent CPD (150 words max)
5. Please outline areas of specialism including any new treatments or techniques you have developed, and your key achievements in the last 18 months. (150 words max)
6. Please outline how you have contributed to the success of your own business or the business for which you work in the last 18 months and any plans to develop the business over the next year (150 words max)
7. Please explain how you ensure a high standard of treatments, hygiene and client care, giving examples where possible. (150 words max)
8. Have you done anything to champion or develop the beauty industry? (e.g. work as an educator, speaker, judge or work in your local community). If so, please provide details and dates (150 words max)
9. Do you offer injectable treatments such as dermal fillers or Botox? If yes, please confirm what qualification you hold
10. If you were to reach the finals in this category, which treatment would you most like to perform to show off your skills to our judges?* *Please note we may not be able to accommodate every type of treatment in our judging room
    
11. Upload a high resolution headshot of yourself
12. Please upload your CV

Judging Criteria

Nominees will be assessed on:

Retail Impact – measurable growth in product sales and retail contribution to revenue

Client Journey Innovation – how the business builds trust, connection, and continuity before, during, and after treatments

Team Empowerment – education, training, and culture that builds confidence in retail and service

Customer Connection – storytelling, language, and experiences that bring brand and product to life

Consistency and Excellence – quality and cohesion across all client-facing touchpoints

Why This Award Matters Retail is often overlooked – but it's the heartbeat of sustainable business growth. This award shines a light on those who understand that exceptional service doesn’t end with the treatment. It celebrates the businesses that have redefined retail as a natural, powerful extension of care – and who equip their teams with the skills and confidence to deliver it daily. It also recognises the use of storytelling as a powerful tool to emotionally connect with clients and bring products to life.

1. Tell us about your brand image and how this has evolved and why should you win this award? Can be submitted in a word answer and/or 90-sec video filmed on your phone. Provide examples of any promotional material.

2. Describe your approach when putting together your marketing strategy. How does it differ from competitors? Provide an example of a successful marketing campaign and the costs.

3. How do you measure, monitor and evaluate your marketing plan? Provide evidence to back up your approach.

4. What is your marketing budget and what is it spent on?

5. Talk us through your website and how it has benefitted the business. Provide evidence of any marketing material used to encourage use of the website and any links to online activity.

6. Describe your social media strategy. Which platforms do you use and what are your objectives? What do you do differently from competitors.

7. How do you measure social media success? What metrics do you use - how have you grown following, engagement, revenue and/or any other metrics via social media? Please provide figures and evidence to demonstrate growth.